REI
2012 Backpacker Magazine Gear Guide
Ad of the Week: REI in Backpacker
REI, Recreational Equipment Incorporated, uses Adobe Digital Publishing Suite to build targeted and engaging ads into Backpacker Magazine's Gear Guide. Not only does REI reach key demographics through Backpacker's Gear Guide, but it also provides entertaining and interactive ads that delight the reader.
View Adobe TV SpotlightClient
REI
Created
2012
Role
Art Direction
Design
Develop
Swipe Ad
Parallax Ad
Parallax effect is seen when user slightly moves the ipad.