There is one disease so malicious that it distorts not only people’s minds and lives, but also facts about its own treatment and cure. Misinformation surrounds Alzheimer’s disease. To the point where even doctors only share a diagnosis 40% of the time. The techniques used in this video would show how the disease literally distorts our humanity and the truth. It is an honest, jarring look at the facts and figures behind Alzheimer’s.
Alzheimer's Association
2015
Art Direction