bangart

Sprite

Social Media

Brand Ambition

Become the lifestyle brand that teens engage with and covet. Our strategy is to leverage music, key AA youth passion points, and tech innovation to accelerate teen incidence and reclaim our voice/emotional connection with teens. Specifically, we aim to re-establish the brand voice/POV to drive incidence (Immediate Consumption, FSOP) among AA teens 13-19 and recruit broader set of teens to the franchise.

Client

Sprite

Created

2013-14

Role

Art Direction
Designer
Photographer

Selection of designs posted on Sprite social media accounts.

Knoxville, TN 37921

(404) 213-3774