bangart

REI

2012 Backpacker Magazine Gear Guide

Ad of the Week: REI in Backpacker

REI, Recreational Equipment Incorporated, uses Adobe Digital Publishing Suite to build targeted and engaging ads into Backpacker Magazine's Gear Guide. Not only does REI reach key demographics through Backpacker's Gear Guide, but it also provides entertaining and interactive ads that delight the reader.

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Client

REI

Created

2012

Role

Art Direction
Design
Develop

Swipe Ad

Parallax Ad

Parallax effect is seen when user slightly moves the ipad.

Knoxville, TN 37921

(404) 213-3774