bangart

Atlanta Hawks

True to Atlanta

Defining the brand

True to Atlanta is not just an advertising tagline but a belief that the team and city can embrace. This idea is born of fashion and passion. Fashion is about showing the players as human beings. No filters, only the reality. Passion is the values and beliefs that is true to the player. What the player/athlete gives to the city becomes the payoff line: True to Atlanta.

Client

Atlanta Hawks

Created

2014

Role

Art Direction
Designer

Jeff Teague

Al Horford

Paul Milsap

Kyle Korver

DeMarre Carroll

Knoxville, TN 37921

(404) 213-3774